As a small business owner, the two main barriers to advertising your business are cost and time. You’ll be likely busy enough with your business’ day-to-day management, delivering your service, and speaking to clients to think about a full marketing strategy. For this reason, we’ve put together the best marketing tactics you can implement in the gaps that you do get, and on a small budget.

Sort your signage.

The first thing your potential customers will see is the outside of your store or stall at an event, which means having proper signs and banners is a must for giving them the right impressions. Signs are cost-effective, and if you choose the right material, these can last you for years. Start by finding a local designer to create your design to ensure that you get a professional-looking sign, and prevent you from wasting your time making a sign yourself. You can then look for a printer such as to print your final product, which if you choose a material like vinyl for a banner or PCV board for a sign, will be relatively inexpensive.

Create your Google My Business page.

Digital marketing can seem overwhelming, and to create a complete digital strategy can take up the time of several full-time employees. One high-impact, but time-efficient task you can do in just an hour is to set up your Google My Business profile, which is a great way to ensure you can be found in the search engines. To set this up, go to and set up your profile. You’ll need to enter your company name, address, and service area, and then be sent a postcard from Google to verify your address. Once this is done, add some images and even create posts to update your customers about the business. 

Post on social media.

Social media is another place where you can easily spend hours commenting and posting, but this is unnecessary. However, what’s essential is having a presence and communicating with your audience when you have something to say. Spend at most an hour or two per week to share with the people on your pages and answer messages, as many people will use Facebook or Instagram to ask questions about your business. If you have crucial updates, such as new opening hours or a new staff member, take the time to make a post, but you don’t need to spend hours on social media to make it work.


If you have a big sale or deal, you may want to spend a small budget on advertising beyond those who like or follow your pages. Advertising on social media can be more cost-effective than other forms of advertising, as you can set your demographic and budget to just those people you’d like to target. When compared to taking out an ad in a local paper, this will be more effective as your audience is more specific, so you’ll pay less to reach a better audience!



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