Every new year I choose my word for that new year (also known as a Word of the Year)…But why does just one word matter? This word inspires me, pushes me, reminds me of my plans for growth and development as a human, Christian, mom and wife.

My “word of the year” is front and center on my vision board too. This is my personal way of holding myself accountable and reminding me that I have a bigger plan and purpose for the year.

WHY does a WOTY matter?

Your WOTY is the most important word that you will focus on for 2024 and it can help you…

  • Empower and motivate yourself
  • Purposefully align with your goals
  • Inspire and Impact others
  • Create Community

This word is your North Star and should guide you. It should align with your personal growth intentions (also known to most people as goals).


If you’ve never chosen a WOTY, don’t fret…here are the steps that I take….

1. Brain Dump (journal it all out)

2. Choose a few words that spark deep thought or evokes deep feelings

3. Grab a thesaurus or dictionary (or your phone LOL) and get to work on the true meaning of the words you chose

4. Give yourself permission to change your mind

5. Sleep on it if you need to

6. Commit to your word

7. Decide what you need to do to execute your commitment to your WOTY

8. Plan out how you can align with your word in 2024

Remember, if you believe you canโ€™t, youโ€™re right.

Want to download our blank, WOTY printable?

Click the image below or click here!

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Eryn is a health conscious momma of four amazing kiddos ranging in age from 6 to 20! She is a marketing maven and mentor with 20 years of business development and marketing under her belt. She beyond obsessed with all things purpose, giving back, wellness, and marketing. Living in Orlando for over 15+ years, this Flo-Grown, Miami native has fallen for The City Beautiful and all it has to offer! From the local arts, to the craft beer and foodie scene, to all of the non-profits and giving opportunities, Eryn is in love with all things Orlando! Her connection with local moms, businesses of Orlando and philanthropy goes deep.ย Eryn uses her ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ to ๐˜ฆ๐˜ฅ๐˜ถ๐˜ค๐˜ข๐˜ต๐˜ฆ, ๐˜ฆ๐˜ฏ๐˜ค๐˜ฐ๐˜ถ๐˜ณ๐˜ข๐˜จ๐˜ฆ, ๐˜ฆ๐˜ฏ๐˜จ๐˜ข๐˜จ๐˜ฆ, ๐˜ฆ๐˜ฎ๐˜ฑ๐˜ฐ๐˜ธ๐˜ฆ๐˜ณ & ๐˜ฆ๐˜ญ๐˜ฆ๐˜ท๐˜ข๐˜ต๐˜ฆ other mompreneurs in life & business. Eryn is also an accredited Integrative Wellness Consultant, Purpose Coach and certified Social Entrepreneurship/Small Business Coach, and a low tox living advocate. She strives to help other women prosper and flourish in life and business and she thrives on creating authentic partnerships and building relationships. Her motto is "be on purpose" and she lives to better the lives of others.


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