3…2…1…Meet Luciana Vega! American Girl’s newest character who is on a mission to be the first astronaut on Mars, leading the way for girls to explore their own curiosity about space and science—and helping their confidence soar.
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American Girl is introducing Luciana Vega, the 2018 Girl of the Year. She comes with an out-of-this-world storyline about an 11-year-old who dreams of being the first person on Mars. American Girl worked with NASA, including a task force of advisors (scientists, astronauts, and more below) who helped ensure the accuracy and authenticity of Luciana’s world—from her story and products to a STEM-based educational program in partnership with Scholastic and Space Camp.
Looking beyond her cool line of space-inspired products (like a Mars habitat and flight suit!), American Girl’s purpose behind this character is what’s most important. Luciana shows what it can mean to be a girl of strong character today, where creative thinking, collaboration, and STEM literacy provide opportunities for meaningful growth and development. Technology continues to revolutionize what we do and what we know, and Luciana is a character that can bring visibility and valuable lessons to girls at a time in their lives when they’re learning about their infinite potential to change the world.
Bringing this story to life is an all-star advisory board that includes: Dr. Ellen Stofan, former NASA Chief Scientist, Dr. Deborah Barnhart, CEO and Executive Director of the U.S. Space & Rocket Center, Maureen O’Brien, Manager of Strategic alliances at NASA, and Dr. Megan McArthur Behnken, NASA Astronaut.
To celebrate her launch, AG is hosting Luciana debut events at its retail locations nationwide on January 1. The event features interactive science demonstrations, a Moon Phase craft, galaxy-inspired treats, and a free Luciana doll tee to take home. For more details, visit americangirl.com/retail .