Ahhhhh… Thanksgiving is finally among us! A day filled with family, food, laughter, the Macy’s Parade and of course, football. Quickly followed by Black Friday SHOPPING!!!! {I am totally against shopping on Thanksgiving Day, but hey, that’s just me.} And then, there’s Small Business Saturday®. I’m sure by now you have heard of Small Business Saturday!

Small Business Saturday® is an American shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year.

This year, Small Business Saturday® is November 25th!

Fun Fact: The first Small Business Saturday was observed in Roslindale Village, Massachusetts on November 27, 2010.

shop-smallIt is a counterpart to Black Friday, Cyber Monday, and now #GivingTuesday. Originally sponsored by American Express corporation, Small Business Saturday® encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday® is now a registered trademark of American Express corporation.

Small businesses can register for Small Business Saturday® by going to this website.

You can also become a Neighborhood Champion- organizations interested in helping bring small businesses and shoppers together this Small Business Saturday®.

#ShopSmall is one of the hashtags used on social media and it is representative of all the small businesses that are participating in Small Business Saturday®.

So you can search the #shopsmall hashtag to find local businesses to shop with! You can also search #shopsmallbiz #smallbizsat and #shopsmallbusiness and lots of businesses will come up!



Check out the American Express page dedicated to this Shop Small movement and support our local small businesses while you are doing your holiday shopping! Learn all about this awesome movement to support local!

There is also a business resource center from Main Street America, a long–time partner of the program, is committed to keeping our communities vibrant, welcoming, and locally powered. They’ve compiled resources, tools, and inspiration to help communities and small businesses thrive! We love our Orlando Main Streets!

Lastly, you can support Black Owned Businesses through this movement too! Encourage your neighbors to support Black-owned businesses that have been disproportionately affected by the pandemic. From resources and grants to help Black business owners move forward to a growing list of Black-owned places to shop, there are ways for everyone to get involved.

If so, shout out who you #shopsmall with in the comments below! We love to shop local!

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Eryn is a health conscious momma of four amazing kiddos ranging in age from 7 to 21! She is a marketing maven and mentor with over 20 years of business development and marketing under her belt. She beyond obsessed with all things purpose, giving back, wellness, and marketing. Living in Orlando for over 17+ years, this Flo-Grown, Miami native has fallen for The City Beautiful and all it has to offer! From the local arts, to the craft beer and foodie scene, to all of the non-profits and giving opportunities, Eryn is in love with all things Orlando! Her connection with local moms, businesses of Orlando and philanthropy goes deep. Eryn uses her 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 to 𝘦𝘥𝘶𝘤𝘢𝘵𝘦, 𝘦𝘯𝘤𝘰𝘶𝘳𝘢𝘨𝘦, 𝘦𝘯𝘨𝘢𝘨𝘦, 𝘦𝘮𝘱𝘰𝘸𝘦𝘳 & 𝘦𝘭𝘦𝘷𝘢𝘵𝘦 other mompreneurs in life & business. Eryn is also an accredited Integrative Wellness Consultant, Purpose Coach and certified Social Entrepreneurship/Small Business Coach, and a low tox living advocate. She strives to help other women prosper and flourish in life and business and she thrives on creating authentic partnerships and building relationships. Her motto is "be on purpose" and she lives to better the lives of others.


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